Strategic marketing & communications executive combining a journalist's approach to storytelling with data-driven digital expertise to turn brand narratives into measurable business growth. With experience across industries, B2B and B2C, I build and lead high-performing teams that drive millions of dollars in sales through compelling campaigns, engaging IRL experiences, purposeful partnerships, and innovative performance and e-commerce programs. I transform marketing from a cost center into an engine for revenue and brand love. Cross-industry expertise in marketing food/CPG, finance and HR.
My Current Role
VP, Marketing & Communications,
BALDOR SPECIALTY FOODS
Lead all marketing and communications at the largest premium food distributor to restaurants and retail in the Northeast and Mid-Atlantic. Was hired to make marketing revenue attributable and deliver stronger positioning against national competitors. Built a team that delivers 1% average sales lift (~$4MM) across activities, which include digital (website, email, paid), brand (creative, content, events, social, comms/PR), marketing intelligence (analytics, audience, research), customer experience, and partnerships. Focus is on acquiring new customers and growing basket size among existing ones.
My Secret Sauce
| Developing meaningful, beautiful creative
My Portfolio
“Margaret was a great partner to me at Baldor Specialty Foods. Her passion for food combined with her ability to build strong cross-functional partnerships consistently translated into
results and revenue. She brings sharp instincts, a collaborative mindset and she leads by example in everything she does."
Scott Crawford,
SVP, Retail,
Curaleaf
(former colleague)
"Inspiring leader. Creative visionary. Strategic problem
solver. These are just a few of the words I'd use to describe Margaret."
George Kimmerling,
Managing Director,
Marketing (retired)
Morgan Stanley
(former boss)
"In 2026, you need a CMO who knows how to craft a strong brand narrative, operationalize it throughout the business and leverage it to win customers. That's Margaret. She's a unicorn: an empathetic leader, editorial mastermind, and world-class operator who deeply understands the modern digital world and turns marketing teams from cost centers to growth engines."
Joe Lazer,
CMO, Pepper &
Author, Super Skill: Why Storytelling is the Superpower of the AI Age
(industry peer)
My Other Experience
Executive Director,
Digital Marketing
MORGAN STANLEY
2019-2022
Led social media, SEO, email marketing, web development, and martech at the corporate level of the Fortune 100 investment bank. Managed a team of 10, including two Executive Directors and two VPs. Highlights include leading redesign of Morganstanley.com, that resulted in signifcant traffic increases to business landing pages and careers sections. Increased maturity of social media, with content strategy, employee advocacy and social listening; drove 27% increase in followers. Developed firm’s first SEO strategy resulting in 21% increase in organic traffic.
Vice President,
Marketing
MONSTER
2015-2019
Led multichannel marketing campaigns for the pioneering digital recruitment site, across B2B and B2C, with oversight of content marketing and public relations. Managed a team of 6 reports. Drove 58M organic website visits in 2017 and 92K new accounts, for ~$1M in lifetime value. Created "Monster 100" list of top employeers, which had 63% conversion rate to job views. On B2B, created content assets from e-books to sales enablement, with the aim of qualifying leads; created $1.5M in recruiter pipeline with a single campaign.
Executive
Editor,
MONEY
2006-2015
Senior editorial leader for #1 personal finance publication, overseeing content across print and digital. Conceived of annual franchises “Best Banks” and “Best Credit Cards,” which drove 1MM visits and $1.5MM in licensing revenue. Helped define audience engagement and content strategy for Money.com, which launched in 2014, across SEO, influencer, social media, email, partnerships and more (leading to future pivot to marketing). Led projects that drove ancillary revenue, like a book spinoff.
Let's Build Together!
I'm exploring CMO and CCO opportunities, board positions, and advisory/consulting roles—particularly with food brands that focus on flavor and value the intersection of creative storytelling and revenue-driving performance marketing. If you're building or growing something delicious in food, hospitality, or consumer goods, I'd love to connect.