Printed Materials

I have deep expertise in creating printed materials that serve as both brand-building tools and revenue drivers. Baldor's award-winning biannual magazine became an indispensable tool for food industry professionals, with 80% of our sales team citing it as a valuable sales-enablement resource. Each issue, which reaches 4,000+ customers, was meticulously crafted with custom photography and compelling content, including a comprehensive seasonal produce guide alongside profiles of our dedicated farmer partners and chef customers. The planner garnered a MarCom Awards gold recognition, reflecting its excellence in connecting our customers with seasonal ingredients. With a catalogue of more than 6,000 products, my marketing team also develops considerable point-of-sale materials, including a print retail catalogue, an annual trend report (featured in The New York Times, Food & Wine, and others), and product cut sheets.